In the world of enterprise development and personalisation, going digital is all the buzz. So just what is digital marketing and just how can we use it to develop our businesses?
Digital Marketing Defined
Digital marketing is the marketing promotion of businesses and their brands through electronic media channels. Electronic digital media, at the particular moment, includes websites, social media marketing, radio, television, mobile and also forms of typically non-digital media this kind of as billboards in addition to transit signs. Fundamentally any marketing media that’s delivered electronically is regarded as digital marketing.
This leaves only various kinds of person-to-person (P2P) marketing, print advertising and marketing and direct marketing beyond the digital marketing umbrella. Even then, print ads, direct postal mail, print directories, billboards and posters usually are all starting to connect to their digital counterparts. With conversion rate optimization statistics like URL obtaining pages, QR rules, web banner marketing, online directories in addition to text codes, conventional marketing and advertising generally has a digital marketing link.
Why the Focus about Digital Media?
The shift to electronic media is being powered by marketing agencies, business owners and consumers alike. The particular ever-increasing demand to demonstrate quantifiable results makes going digital ideal for the digital marketing agency. Most digital media, which includes websites, social media and mobile advertising is a lot easier to track than conventional marketing media like print advertising.
For business owners, many kinds of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These kinds of digital channels are available to businesses of any sizing, and help to be able to even the actively playing field for start-ups, smaller businesses and independent consultants seeking fresh business.
For consumers, the speed of life makes electronic digital advertising a must. When consumers are in need of goods and services, gone are typically the days of thumbing by way of a phonebook to find them. Now, we mix out our cell phone devices or go to our computers with regard to answers – and we see them fast.
Using Digital Media to create your Business and Brand
No matter what size your business is – big or small to medium-sized business / enterprise (SMB or SME) – you can effectively market your organization through low-cost digital channels. The foundation of your marketing efforts will undoubtedly be your website. Invest wisely within your website, and be sure it does the subsequent:
Adequately represents your own business and brand (look and feel, messaging)
Adequately speaks to your potential audience
Can be identified by searchers on top search engines
Is up-to-date in addition to easily navigable
Provides multiple channels regarding customer communication
Connects to other marketing efforts
It is recommended that you work with a professional website design firm that is competent in web development and search motor optimization. Because your current website is the foundation to and from which all other electronic digital channels will lead, it should be considered your top business investments.
Once you have your website complete, typically the next steps would be to launch regular monthly or bi-monthly email campaigns, and interact with customers via social media. If you are truly on a shoestring budget, these are efforts that may end up being done in-house (by someone with the proper knowledge) or for a low cost by an outdoors digital marketing agency. Be sure that all your efforts lead customers back to your website where they are able to fully engage with your business, products and solutions, and choose the channels through which they contact you.
If you’re interested in getting aggressive with search marketing, you can set aside some electronic digital marketing dollars for internet search engine optimization and pay-per-click marketing. Many businesses today rely heavily about being found online to gain new customers. A common misunderstanding among business owners is the fact that simply having a website implies that customers will discover it. Not so. Your site must be built with specific key words in addition to phrases, meta data, page content and linking strategies that can help it reach top research rankings.
Because many key words search phrase have stiff competition for top search rankings, you need to supplement your organic search engine optimization efforts along with pay-per-click advertising. Obtaining established with pay-per-click advertising campaigns can be daunting, but with some time, effort and instruction, that too can be achieved in-house, or to get a reasonable cost through an outside digital marketing agency.
Beyond e-mail, social media marketing and advertising and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, tv, electronic billboards and much more are available as marketing stores. Whatever digital efforts you select, they should all connect and tie directly into your foundation – your organization website.
If you have the means, a wise investment might be to engage the services of a digital marketing agency to be able to assist in your marketing efforts. Today, many digital agencies offer multiple levels of service to accommodate businesses large and small.
Digidaze is a digital marketing agency in Maryland that offers digital marketing services to small to medium sized Baltimore businesses. We are a new full-service digital marketing agency in MD providing a web host of in-house electronic digital marketing agency services.